ZOWIE Unveils First European Esports Science Lab
Introduction
On June 26th 2025, ZOWIE unveiled the first European esports science lab in Eindhoven, Netherlands. It’s the third lab in ZOWIE’s global network of esports science labs, and with its location in the EU it will be strategically positioned to serve the European esports scene.
High Tech Facility
Jay Wu, President of BenQ Europe B.V., had the following to say about the lab:
“With the ZOWIE Sports Science Lab, we’re bringing scientific methodology to help European pro players unlock their full potential. Every design is grounded in real-world player data and expert insights, reflecting our dedication to performance-driven product innovation and the future of esports.”
Inside the lab, ZOWIE uses motion capture technology and electromyography (EMG) to collect data on ergonomics, joint angles, movement speed, and muscle activity of players and researchers. This not only enables players to get highly specific mouse recommendations that are tailored to their exact needs, but it will also help with the development of future products.
Additionally, the lab also helps esports players improve their game by analyzing their performances before and after fatigue sets in. With clear and identifiable metrics, players can track their finger stability or mouse stopping control, and adapt their training accordingly. Data on fatigue can be very handy for players who are often playing marathon sessions or attending long tournaments.
Lastly, thermochromic ink and a detailed hand scan are used to display where the points of contact are when players are holding a mouse and to chart what types of mice might best suit the players.
During the testing process, good old verbal feedback obviously also gets taken into account.
Impressions From The Lab
We paid a visit to the esports science lab, and we were quite impressed by the amount of detail that goes into the measurements. A full scan takes quite a while to complete, as players need to be fitted with motion trackers and EMG sensors, and then go through a range of aiming tasks.
The data that gets collected in a full workup is impressive and pretty much instantly applicable. Rather than having to go by ‘feel’ when deciding what the best shape is, players can now use real-life objective data to see whether certain mice fit them properly over an extended period of gaming time.
The lab also houses an ‘esports stage’, with top tier setups where players can test various products in their game of choice.
